Designing a logo or getting a logo designed nowadays is quite multifaceted and difficult. As the technology is progressing and advancing each day. So is the logo designing business, the competition is getting more complex by each passing day and so is the designing. Although there are numerous tools and techniques which can be utilised to design auspicious and pertinent logo designs for the companies and brands.While designing a logo most of the designers make some very stupid and careless mistakes. And these mistakes lead them to devastation, there are numerous mistakes done by the designers although they are quite small but highly affects the whole look of the design. In logo designing very minuet details are noticed and thus one has to be very careful while designing a logo.
1. Using the wrong typographyThere are heaps of websites to download fonts at no cost however be responsive of the latent consequences in terms of authorisation as well as rights, which might leave you having to create over your effort with a fresh font. If you're doing specialised exertion, don't withdraw away from the initiative of paying for proficient fonts. Try to utilise the professional fonts present in the market which can assist you.As well as choosing from where to acquire your fonts from, your typography preferences are similarly significant. Utilising the wrong and in accurate typography can be devastate the whole outlook of design. So always look out for the pertinent font and style.
2. Font overload
Having an apparent, systematic design is essential and so it's imperative not to utilise countless assorted fonts within part. You yearn for your kind to appear reliable so don't mystify the onlooker by layering up your page with heaps of mottled typefaces.As a universal rule, try to fuse to two diverse fonts and utilise the variety of font weights to distinguish and show up areas.
3. Failing to proofreadBy means of the spellchecker is a pertinent way for finding out the misspelled words which can be seen in your work and design. However some words or mistakes are not highlighted but the spell checkers such words like ‘don’t’ or ‘do not’ or many other words like these. You must always proofread your each and every piece of work to avoid mistakes and rejection in future.
4. Not considering contextEven if you're designing a symbol, an icon or any other design aspect, nowadays you'll call for to make certain it's relocate across a variety of diverse mediums – both digital as well as analogue. So you'll have to make certain that the size, shades, and the whole design will toil on in print products such as symbols and fabric material across a variety of technology touch points for example on cellular devices, desktop computers and several more devices.
5. Slavishly following logo trendsOpting to create as well as design your logo based on recent and contemporary trends is probable to leave-out your logo looking old-fashioned and obsolete as soon as the style expire out, not to refer to you appear faintly recreational. Relatively than opting the trendy flavor of the year, think regarding to the fact what's more probable to have prolonged existence for your brand.
6. PlagiarismInventiveness is a key and must be the focal point of every designer, stealing will not be overlooked. Assembling manipulation and encouragement is exceptional but directly copying other people’s design is not. Furthermore with the up to date augmentation of social media, you menace your design offence being made preposterously populace. Keep your integrity and keep your work genuine.
7. Using too many stock imagesStock imagery can be extremely obliging to a designer, in particular when you don’t have sufficient money to appoint a specialised photographer. Nevertheless, certain stock photograph appears to make the design circuit, particularly within digital knack and can turn out to be overly recognisable. Endeavour to shun utilising stock model images the same as a central focal point for your design since if you sense it's a first-rate photograph then it's more than probable others will too. It would be a disgrace if you created a striking design only to stumble on if others are utilising the similar image in a new design, taking the buff and inventiveness off yours.
8. Unable to comprehend and articulateDevoid of an apparent initiative of what the customer requires, you can wind up making matters knotty for yourself. A lot of time can be tired out adjourning, or toiling up design thoughts that might not be pertinent to the customer’s needs. As an option, you require interpreting and comprehending the concise vigilantly from the beginning, make some notes but do brainstorm and strive to keep get in touch with the consumer to make certain that what you are toiling up is moving on the accurate route.
9. Bizarre Shades
Shades or the color scheme must be according to the brand for which the logo is being designed. However, there many designers who are not able to understand the main essence of the brand and chooses some bizarre and unappealing shades or color scheme which devastates the whole design. The color scheme must be according to the brand and should signify it effortlessly.
Usually the logos are quite clean but there are some logos which are quite jumbled up and it becomes difficult to comprehend the logo and its design. Which devastates and destroys the whole logo as the designer should always bear in mind to design a clear and comprehensible logo.
These are the most common mistakes or you can say blunders ever done by the designers and creators. However these mistakes can be avoided if the designer carefully designs a logo while keeping in view what the brand or company requires or what message they want to convey through their logo design.A logo is an identity of a brand so it must be striking, proficient and innovative one so it could grab the user’s attention within no time and can give salubrious results and outcomes.
I am Victoria Lucy, I have been working in Logo Design Company in UK as a Content Writer. I yearn to moil for this company, an inimitable and fine company to endeavor. It is a premium services yielder and impeccable for its consumers.